Due to the economic downturn, there are a lot of charities that have fallen out but there is also an increase of need for services rendered by such charities, which makes the demand and supply unbalanced because of the difficulty in raising funds. However, there are useful tips that you can follow in order to effectively raise funds even with the economic downturn. First, make sure that you have built up a donor list and this is relatively easy when you incorporate a basic networking approach into your marketing system. The board members in your charity may have some people that they know who can be included in the list. Start motivating your board members to expand their networks and approach people who have benefited from your organization for some help. Some non profit organizations may indulge into affinity programs – that is when there is a mutual relationship between a non profit and a profit organization. Both organizations will benefit from this type of program such as more income to the non profit organization and more customers for the profit organization. Also, don’t forget the benefits of non profit accounting that will make your life even easier by keeping track of your funds. Even non profit organizations have every need for accounting software and this is something that you should not forget to ensure incoming funds are routed to their intended purpose. The fundraising activity will be even more meaningful if you keep track of the incoming money. If you update your website by adding “donate now” buttons, it would be easier for your potential donors to place funds. Adding to this the existence of fund accounting software makes your charity organization able to manage your finances and accounting needs at a greater level of accuracy. In order to make sure that you get the most of your fund raising program, take advantage of the internet and the ongoing buzz of the social networking media platform. Each of your fundraising campaigns will be easily tracked if you have non profit accounting software operating for your organization while you keep in touch with your donors as it create various reports in order to give you a quick overview of the results of your campaign.